On behalf of the National Association of Workforce Boards (NAWB), FCM designed a national campaign featuring a storytelling website to help America understand the services, value and impact of the workforce investment system.
Features include an Intranet that allows success stories to be uploaded to a public site for viewing, and sorted by state and workforce customer type. As the repository grows, the site will be searchable by Congressional district. The online petition for WIA funding, Facebook Cause page and Twitter have hit all campaign goals and continue to grow in support of WIA funding, during this time of deep budget cuts. Workforce stakeholders upload innovations and simple customer quotes or testimonials that they may have readily available on file.
“When the National Association of Workforce Boards chose a new communications firm, we did a thorough review of our choices and could not be happier with FCM. Their dedication to us as a client is exceptional, and their eye for what we need has been superb. The measure of their excellence is demonstrated through our selection for the International Davey Award for our integrated campaign.”
Ron Painter – Chief Executive Officer
National Association of Workforce Boards (NAWB)