FCM was retained by the Los Angeles County Workforce Investment Board (WIB) to support a regional campaign for all southern California WIBs (15 total) to showcase success stories about the workforce investment system and improve awareness of services. The campaign engaged all partners in designing special events and promotion of services at all of the One-Stop Career Centers.
FCM negotiated a media partnership with Clear Channel Communications valued at $43,000 for seed monies of $5,000, and developed a campaign microsite, campaign toolkit with press templates, proclamation samples, and planning guidelines. An iFrame was installed on partner Websites to boost referrals and site traffic among partner websites and the campaign microsite, and promote the 748 events that occurred as part of the campaign.
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