The Center for Teacher Innovation (CTI) prepares new teachers to succeed in the classroom by offering clear credentialing, teacher induction, and one-to-one coaching from seasoned mentors. FCM was contracted to rebrand the organization including a name change, brand identity, tagline, mission and vision statements, and a redesigned website. In anticipation of funding stream changes, CTI now has an online presence that explains its programs and allows customers to engage with the organization.
“FCM has provided us with the marketing expertise that we needed to effectively rename and rebrand our program. Celina and her team are the utmost professionals. Not only have they delivered a very high quality product, they have been patient with our limited marketing knowledge and experience and have guided us every step of the way. I have learned so much from Celina, and can’t imagine going through this process without FCM!”
Barbara L. Howard – Director II
Center for Teacher Innovation, Riverside County Office of Education
“Celina and FCM helped our organization grow and from the very beginning, had a genuine interest in a successful outcome for us. Celina and her team know what to do and do it well. With a keen outside perspective, FCM helped our organization through the marketing design process and completed the research we needed in order to build our new brand and define our messaging. For effective leadership through the marketing and branding process, you will not find better than FCM!”
Christine Matthew – Educational Services
Center for Teacher Innovation