Workforce & Economic Development Customers
Nonprofit Customers
Education Customers
Federal, State & Local Government Customers

Workforce & Economic Development Customers

“It was such a pleasure to work with Celina and her team on our recent project. Celina has an obvious passion for Workforce Development and it was refreshing to hear her creative ideas that helped build our organizations website into a much more effective tool. I would highly recommend Celina and her team and look forward to many more successful projects with Full Capacity Marketing in the future.”

Sarah Hartzler - Community Relations Officer
South Central Michigan Works!

“FCM did an outstanding job of facilitating our Board through a brand strategy process that included market research and interviews with key influencers in our community. Our new website is a great reflection of that strategy and has continued to serve our important outreach and community engagement efforts.”

Matthew James - President & CEO
Peninsula Council for Workforce Development
Delegate, Virginia House of Delegates - 80th District

“FCM provided our organization with a professional, expedient and creative solution to our Web and marketing plan needs. Their staff was motivated, efficient and quickly came up to speed on the needs and specifics of our industry message. We would definitely work with them again in the future.”

Karen A. Springmeier - Executive Director
Finger Lakes Workforce Investment Board, Inc.

“FCM is a resource that other workforce boards should tap. As a result of our work with FCM, we have completely re-branded our Board, restructured our customer service and communication processes, and deployed a highly effective website that meets our virtual communication goals. I would recommend their services without hesitation to any of my workforce colleagues who want to take their Board and their operational structure to a more customer-centric model that is highly valued in the community.”

Adam Peck - Executive Director
Workforce Investment Board of Tulare County

“Celina and FCM are simply amazing! Excellent organizational skills, communication, creativity and detailed action plans that are delivered on time, every time. We had a very aggressive schedule that they understood, accepted and delivered beyond expectation! To put it simply, WOW!”

Tim Witter - Vice President, Operations
Gorbel Inc. - FAME Member

“Part of our Board’s strategy in looking at future trends and creating solutions for our community requires engaging the many public/private workforce, economic and educational partners to the table. FCM has greatly supported this strategy by developing a new website that is highly interactive and provides a two-way communication mechanism for our community stakeholders to weigh-in on our funding, our strategies, and key initiatives.”

David Hollars, Executive Director
Centralina Workforce Development Board

“Our teams thoroughly enjoyed working with FCM in developing our Life After the Layoff campaign. From campaign design to coordinating all of our teams, the event was a great success in achieving our operational goals and raising community awareness and support for our agency.”

Fred Slone - Workforce Development Manager
County of San Mateo

“Becoming acquainted with Celina and FCM has been very rewarding for me and for Centralina Workforce Development. Celina is able to articulate what marketing is and what marketing is not. She has a keen understanding of what strategies and actions are necessary to be successful, and how to achieve the best returns on your effort and investment. Most importantly, Celina is a great business coach whether you are managing a nonprofit or a competitive business.”

Bob Van Gorden - Past Board Chair & Current Board Member
Centralina Workforce Development Board

“Celina and her team created a great Workforce Summit for the Cleveland/Cuyahoga Workforce Investment Board. The event was unprecedented in terms of bringing workforce development as a economic development driver to the forefront of our community. The event raised over $30,000 for future events and included more than 250 attendees to the conference with excellent media coverage. Celina is the utmost professional and has an area of expertise in marketing workforce development systems to the business community. I would hire her company for ANY event that required media and planning assistance and consider her one of the very best firms in the industry across the country.”

Allison Motz - Executive Director
City of Cleveland - Workforce Development Division

“FCM understands our market needs and how to position workforce and economic development as important community causes. We are very impressed with our new brand identity and are using it to continue to build community partnerships with our Biotech Consortium.”

Rob Gamble - Business Service Director
Alameda County Workforce Investment Board

“FCM designed a highly effective website to support our education and outreach needs with the dislocated workers at NUMMI. FCM understands workforce development and their communication strategies are right on target. Their team is very responsive and I would highly recommend their services to any of my colleagues.”

Roy Bertuccelli - Program Director
Alameda County Workforce Investment Board

“We immediately implemented Celina’s strategies on cause-related marketing and our Business Services team has seen extraordinary results in the last two years, as a direct result of her training.  In our very small county we were able to engage 81 businesses at our event and position it in such a manner to secure over $43,000 in sponsorship monies and free media coverage.  Thank you for the excellent work you do to support the efforts of workforce investment boards and One-Stops to excel in the demand driven vision.”

Lorraine Fernandez - Business Services Coordinator
Workforce Investment Board of Solano County

“We worked with FCM to teach employees consultative sales techniques and to think differently about service delivery for our employer customers.  In a time constrained environment, FCM kept in regular contact with our office, developed marketing materials and trained all our staff.  The staff enjoyed the training while they were learning and were pleased with the professional marketing materials.”

Shannon Munro - Executive Director, CPWDC

“By far, Celina Shands is one of the most talented PR professionals that I have ever met in my 20 years in broadcast. Thinking out-of-the-box is the norm for Celina as evidenced by her cause-related marketing projects.”

Leslie Groza - Noon News Producer, KFMB TV 8 - San Diego

“FCM did an outstanding job on our Workforce Development Month campaign. They worked diligently to successfully develop coordinated strategies with our 18 One-Stop Career Centers, and all of the workforce investment boards in Southern California. The campaign was a great return on our investment, and raised public awareness and appreciation of the workforce system by lawmakers.”

Richard Verches – Executive Director, Los Angeles County Workforce Investment Board

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Nonprofit Customers

“When the National Association of Workforce Boards chose a new communications firm, we did a thorough review of our choices and could not be happier with FCM. Their dedication to us as a client is exceptional, and their eye for what we need has been superb. The measure of their excellence is demonstrated through our selection for the International Davey Award for our integrated campaign.”

Ron Painter - Chief Executive Officer
National Association of Workforce Boards

“Celina and the FCM Team are quite simply amazing! Their attention to detail, customer care and innovative approach to telling the story of the workforce system have been exactly what the California Workforce Association needed to move this field of practice forward.”

Barbara Halsey - Executive Director
CWA

“We had the privilege of working with Celina and her team when we needed to redesign our website,  as well as our parent company’s. We needed the branding of both websites to be consistent, though there were differences in target markets and goals. Celina was extremely knowledgeable and helped us further develop our brand. She was unfailingly professional, organized and responsive to our goals for both sites on a very tight timeline. We’re very happy with our new sites, and we recommend FCM without hesitation!”

Laurie Holman - Marketing Coordinator, Career Source

“The FCM team is bright, professional, creative and highly strategic.  The brand strategy and outreach materials they developed exceeded our expectations, and have been instrumental in helping us meet our goals and objectives.”

Sharon Sewell - Director of Program Operations
Workforce Professionals Training Institute

“Our non-profit worked with FCM to teach employees consultative sales techniques and to think differently about service delivery for our employer customers.  FCM, in a time constrained environment, kept in regular contact with our office, developed marketing materials and trained all our staff. The staff enjoyed the training while they were learning and were pleased with the professional marketing materials.”

Shannon Munro - Executive Director, CPWDC

“FCM has a unique customer-centric model in approaching branding, marketing and communications strategies.  We were highly impressed with the market research and upfront strategy sessions that enabled us to tap into the needs of our ultimate users.  The end package of the website design and content, and social media and outreach tools has greatly improved our ability to deliver our services to the workforce development and transportation arenas. Working with FCM was an outstanding investment, and I wouldn’t hesitate to recommend the team at FCM. I hope to work with them again in the future.”

Carolyn Jeskey - Director, Joblinks Employment Transportation Center

“You energized us as well as acknowledged my staff’s work with our area employers to date. We appreciate your participant-active approach and willingness to design the workshop agenda around our skill needs. Your marketing skills, personable manner and experience as a seasoned consultant make you a natural for the work you do with nonprofit organizations like ours.”

Martha Chavis - Director
Camden Community Connections - Camden, NJ

“I had the opportunity to work closely with Celina and the team at FCM, since the initiation of their marketing portion of the High Growth Youth Offender Initiative. We have collaborated with them on various aspects of the project throughout the year. I have continually been impressed with their high degree of organization and professionalism, and their ability to help human service organizations develop a strong branding message that speaks to local businesses.”

Jonathan Liebert - Director
Right Track Project - Colorado Springs, CO

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Education Customers

“The California Community Colleges Chancellor's Office had a need for a mission-critical web application to manage, audit, and report on the ROI of various state-wide initiatives across the California Community Colleges system. The tool had to accomplish this through an intuitive, user-friendly interface. The team at Full Capacity Marketing did an outstanding job in guiding us through a needs assessment, process, user, and market analyses, and database design. They delivered on time and on budget.

We really enjoy working with Celina and her team. In fact, we recently re-engaged FCM to again apply their professional insight and expertise and build upon the initial platform to broaden its business intelligence and process management scope.

We could not recommend a marketing or development house more enthusiastically than Full Capacity Marketing. Thank you!”

Ray York - Former Dean
California Community Colleges Economic & Workforce Development Program

“While serving as a Dean in Southern California, FCM helped us build a cohesive brand strategy among our multiple workforce and economic development programs and fragmented funding streams. The strategy was reflected through a redesigned website that enabled us to cross refer and maximize our marketing and communications efforts among the contract education unit, the small business development center, an advanced technology incubator, and a program serving advanced manufacturing businesses. FCM got us focused on articulating the value propositions for business and industry, and how to package our products and services to improve market penetration. I’d highly recommend FCM to any community college that needs to focus on strategic branding, marketing and communications.”

Bruce Getzan - Director of the Continuing Education and Training Division
University of Hawaii, Kauai Community College

“California Corporate College hired FCM to help one of our customers with understanding their market position and how to best sell their products and services.  We were so impressed  with FCM’s approach, analysis and the  presentation to our customer. It has far exceeded what we were contracted to do and I know that the information will be invaluable in helping our customer make an informed decision on how to best position their organization. Thanks FCM!”

Catherine Swenson - Director, California Corporate College

“FCM has an energetic, professional, smart team that understands the world of community colleges. What I appreciate most about FCM is their responsiveness and ability to deliver quality products and services very rapidly. Our brand strategy and subsequent marketing and communications tools developed by FCM are outstanding and have helped our team achieve great success. I would recommend FCM without hesitation to any community college.”

Audrey Reille, Ed. D. - Director, Center of Excellence and CTE Hub

“FCM was a driving force behind the planning and implementation of our first Workforce Summit which brought together public, private, and educational institutions dedicated to economic development in our region. The marketing and communications strategies that were deployed helped us achieve better exposure with our business customers which have led to ongoing relationships with high profile community partners. I would recommend their services to any of my colleagues in the field.”

Robert Paponetti - Vice-President Workforce and Economic Development Division
Cuyahoga County Community College

“From day one, FCM showed leadership, competence, attention to detail and fiscal discipline with our contract. I appreciated their ability to work within a tight budget and always produce a great product. I would most certainly recommend FCM to any of my community college colleagues, and I would hire them again for future projects.”

Hank Rogers - Director, Centers for Applied Competitive Technologies

“Celina helped us define our brand and created a fabulous website to promote our new image, products and services to our customers. It changed the way we are perceived and gives us a great place in which to drive our customers for up-to-the-minute industry reports we have written and events we are conducting.”

Jennifer Oliver - Center Director
Greater Silicon Valley Center of Excellence

“Celina and her team provide exceptional service that will exceed your expectations. We were particularly impressed with the professional, polished design and look of the marketing materials and how they align with our organization’s mission and strategic direction to the brand and messaging.  Deadlines were consistently met on time, and I’d highly recommend them to any of my colleagues.”

Theresa Milan - Center Director
Northern CA Region Center of Excellence

“Celina and her professional team have an excellent reputation in the field. She has a long list of customers that value their services, and their results in the arenas of workforce and economic development are outstanding.I would highly recommend Celina’s company to any community college that needs assistance in building both internal and external consensus around brand strategies, and for professional, on-time and cost-effective marketing strategies and communication products.”

Pamela LiCalsi, Dean - Training and Development
College of the Desert

“Celina was exceptional as a keynote speaker at our Statewide Conference on Economic and Workforce Development through the California Community Colleges. She is superb at "breathing life" into the concept of branding as a critical process for creating value added relationships between colleges and the business communities they serve. Celina's personal integrity, commitment to innovation and engaging personal style make her an absolute pleasure to have on your business development team.”

Michael Ward - Former Statewide Director
California Community Colleges Economic and Workforce Development

“FCM was instrumental in helping our Foundation kickoff a critical giving campaign by focusing on the development of a long-term re-branding strategy. I’d highly recommend FCM to any nonprofit looking to be more strategic and focused about their image and fundraising strategies.”

Brett Lundstrom - Chair
Elgin Community College Foundation

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Federal, State and Local Government Customers

“Celina is an exceptional talent. Her ability to perceive the intellectual concept and the parameters of a problem or challenge and artfully apply solutions and expertise is astounding. She has powerful and effective interpersonal skills and consistently delivers outstanding products and service on time and without cost over runs. I strongly endorse her company and the work performed.”

Booker Graves - Former Executive Director
State of Colorado - Office of Workforce Development

“Celina has a distinct and effective style of collaboration that is highly successful in bridging gaps and finding common ground between various stakeholders.  Her public awareness campaign was highly successful in improving our brand awareness, but most importantly laid the foundational groundwork for building partnerships with our most important community stakeholders within the public workforce investment system, economic development and community colleges.”

Shanee Smith - Senior Planner
Virginia Employment Commission - Workforce Investment Act Division

“Celina’s strategic marketing and communications plan was instrumental in creating success on our LMI Marketing Pilot Project. Teams in Cleveland and its metro area now have a coordinated and sustainable business outreach system that continues to grow each day.”

Michelyn Burke-Lee - Manpower Analyst
Department of Labor-Employment and Training Administration

“Celina brings her public and private sector experiences together, creating a variety of sessions that make a difference... and are fun! The evaluations are consistently positive and her material is always fresh and on target. People want more of Celina!”

Diane Walton - Staff
Department of Labor-ETA Region 6

“FCM hit a home run in putting together all of our accomplishments and future goals into a compelling story that was easily understood and communicated. The annual report, executive summary, and various campaign brochures that they developed ensure that our stakeholders understand the sense of urgency around our mission of workforce and economic development, and the need to be involved in our Grow Oklahoma campaign. I'd highly recommend FCM to any organization interested in creating and telling a compelling story that builds public interest and support for your organization’s mission.”

Terry Watson - Director Workforce Solutions
Oklahoma Department of Commerce

“FCM has supported several of our high growth economic development projects with branding, marketing and communications strategies. Our new websites are easy to navigate, customer friendly and right on target. We have received compliments from companies, local governments, and our regional partners. These websites work! I would highly recommend their services.”

Laura S. Mundell - Director, Community and Economic Development
Centralina Council of Governments

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