If your funding went away would your community care? That’s the million dollar question every public sector and nonprofit has to grapple with – – and at FCM that same question keeps us motivated to make sure our customers are fully funded and have the right marketing and communications strategies to succeed with their important missions.

MISSION:  As brand experts in the public and nonprofit sectors, our strategies and communications tools elevate the missions of our customers and the communities they serve. Our strong collaborative approach with our customers ensures that they have the capacity to succeed long after our contract concludes.

VISION:  The public and nonprofit sectors are fully sustainable because their funders and communities understand the relevancy of their missions.  Because of this, communities across the nation thrive through economic growth and social mobility.

 

Our Team

Celina Shands, M.S.

CEO/Founder

Born and raised in North Carolina, Celina approaches business like a true southerner—relationships first, business second—and surrounds herself with a great team that is committed to excellence on each and every project. With a B.S in Business and Marketing, Celina’s passion for empowering organizations to excel shines in every aspect of her organization—the 2017 Best Public Sector Marketing and Communications Company awarded by the California State Business Awards. Celina is a former American Marketing Association’s Marketer of the Year recipient, and is a two-time Women Who Mean Business Finalist.

 

Board of Directors

Carm Santoro

Chair

Carm has been a contributing board member for several private and public companies. He has served on the Owners Association Boards of Sterlingwood, Bald Eagle, Bellemont, Rancho Santa Fe Groves and Laguna Royale. He has been involved with fundraising for cancer research and treatment; he and his wife Nancy spearheaded a successful fund raising campaign at St. Joseph’s Hospital in Orange Country CA. They have been founding contributors to the Park City and Orange County Performing Arts Centers and the SOS Foundation for the Egyptian Theater.

Buddy Black

Retired Manager, San Dieg Padres

Baseball and teamwork have been the foundation for Buddy Black’s professional career where he played 15 years in the Major League, mostly as a starting pitcher, and amassed a 121-116 career mark with a 3.84 ERA. Buddy earned a World Series ring with the Royals in 1985, and has also pitched for the Indians, Blue Jays and Giants. As the Anaheim Angel’s pitching coach for the last seven years, Black has counseled, mentored and coached the staff with great success, including a second World Series ring in 2002. In 2006, he accepted the position of the San Diego Padres general manager.

Phoebe Chonchuga

Journalist/Coach, Livefit

Phoebe Chongchua is the founder of Livefit. She created her business to help people lead successful, healthy, enriched lives. She offers coaching motivational speaking and seminars on nutrition, fitness, relationships, single parenting and more. Phoebe has 13 plus years of experience in the broadcast industry. In 1990, she began as a News Reporter for KGTV/10News and quickly rose to a News Anchor for the top-rated Morning Show in San Diego. Phoebe then became the Community Affairs Specialist, heading up TEAM10, the station’s Community Affairs Division, reporting on community projects.

Dora Mendivil

Center Director
Center for Employment Training

Dora Mendivil is the Center Director for San Diego’s Center for Employment Training (CET), an organization that she has contributed to for over thirteen years in various locations including Yuma, Riverside and San Diego. Representing the San Diego Hispanic community, Dora was nominated by Congressman Randy Cunningham to attend the first “Hispanic Leadership Summit” and the “Asian Hispanic Opportunity Conference” in Washington, D.C. A graduate of the University of Baja California with a Bachelor Degree in Administration, Dora has over 20 years experience in Administration and Education in both the U.S. and Mexico.

Robert K. Ross, M.D.

President/CEO
The California Endowment

Robert K. Ross, M.D., is president and chief executive officer for The California Endowment, a health foundation established in 1996 to address the health needs of Californians. Prior to his appointment in September 2000, Dr. Ross served as director of the Health and Human Services Agency for the County of San Diego from 1993 to 2000. Dr. Ross has an extensive background as a clinician and public health administrator. His service includes: Commissioner, Philadelphia Department of Health; medical director for LINK School-Based Clinic Program, Camden, New Jersey; instructor of clinical medicine, Children’s Hospital of Philadelphia; and faculty member at San Diego State University’s School of Public Health.

Awards

Can a team still be humble after some 35 international awards? Yes! We’re just sharing our success with you so that you know you’re in great hands.

2016
International
Silver Davey Award

Glenn Adult
Education Consortium
2016
International
Silver Davey Award

Wireless-U Education
2016
International
Silver Davey Award

Doing What Matters
State of California
2016
International
Silver Davey Award

Centralina Workforce
2017
California State
Business Awards

Best Public Sector Marketing
Communications Company
2016
International
Silver Davey Award

Centralina Workforce
2015
International
Silver Davey Award

NAWB Workforce Video
For The Forum
2015
International
Silver Davey Award

Sequoias Adult
Education Consortium
2015
International
Gold Davey Award

School of Career Education

View Full Awards List

Our Customers

Our customers explain our secret sauce of our highly collaborative approach.

NAWB

National Association of Workforce Boards

When the National Association of Workforce Boards chose a new communications firm, we did a thorough review of our choices and could not be happier with FCM. Their dedication to us as a client is exceptional, and their eye for what we need has been superb. The measure of their excellence is demonstrated through our selection for the International Davey Award for our integrated campaign

Ron Painter – Chief Executive Officer
National Association of Workforce Boards (NAWB)

Susquehanna

Workforce Network

Without a doubt, FCM provided our organization with the right re-branding strategy and solutions. Using a collaborative approach to engage our stakeholders resulted in the development and deployment of logos, communication protocols, website design, social media strategies and more. Celina and the FCM Team provided comprehensive and efficient expertise that expanded the awareness and understanding of our mission.

Bruce England – Executive Director
Susquehanna Workforce Network

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