Washington, D.C. ─ With federal budget cuts in workforce and education looming, the Coalition on Adult Basic Education (COABE) and the National Council of State Directors of Adult Education (NCSDAE) are launching a campaign, called Educate & Elevate,  to help America understand the importance of adult education and its impact in the lives of adult learners and the economy.

Adult Education is a practice in which adults engage in systematic and sustained self–educating activities in order to gain new forms of knowledge, skills, attitudes, or values.  These activities range from traditional schooling and encompass basic literacy, personal fulfillment as a lifelong learner and training for job placement.

As soon as 2018, two-thirds of American jobs will require workers that have an education beyond high school. Yet, nearly half of the U.S. workforce—about 88 million adults, has only a high school education.

Adult Education addresses this skills gap teaching 1.5 million workers every year in math and English,  helping students earn a high school diploma or equivalency and preparing workers through special programs for jobs of the future.

Full Capacity Marketing, Inc. (FCM), a national marketing and communication company, is working with COABE to launch the campaign through a campaign website, videos, social media and a Communications Toolkit to mobilize adult educators in briefing policy makers and sharing their successes and innovations within their local communities.

“Our company is passionate about elevating the status of workforce and education missions,” said FCM CEO, Celina Shands. “The Educate & Elevate campaign is designed to engage every state in the nation through a concerted effort to demonstrate the benefits of funding Adult Education, and the repercussions to the economy if we don’t.”

For more information about the campaign, go to http://educateandelevate.org/