Website Scores a Gold; Student Campaign a Silver
Riverside, CA — The School of Career Education (SCE) is a not-for-profit, accredited school that recently underwent a rebranding process with FCM to better educate the community about its relevant service offerings that lead to employment opportunities. Their hard work paid off with two International Davey Awards for both their website and a student campaign to encourage current customers to tell their success stories.
The Daveys are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
SCE Executive Director, Ron Vito said, “Our rebranding efforts were essential in helping SCE achieve its vision of becoming regionally recognized as the premier adult occupational training program in Riverside County. The new website is so much more user-friendly and inviting; it reflects our new brand and image to inform and attract students to our programs, and help current students to tell their success stories in working with us.”
The new website identifies high growth sectors that represent the classes offered by SCE, along with a short video, class schedules, financial aid information and a social media room for maximizing student engagement. FCM President and CEO, Celina Gradijan said, “It was extremely important that the website demonstrate SCE’s unique selling proposition – connected to the world of work. SCE is highly regarded for its occupational teaching excellence, affordability, and its instructors’ connections to various industries, thereby resulting in graduates of their training programs becoming employed or allowing them to move up their career ladder and be successful in the world of work.”
To view SCE’s new website and campaign, go to http://www.riversidesce.org/. For more information about FCM and its services for government and nonprofit organizations, go to www.FullCapacityMarketing.com. For more about the 2014 Davey’s, go to http://www.daveyawards.com/